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May/09/2016 - 07:51:40 pm

New Survey from Always Discreet™ Bladder Protection Reveals Sensitive Bladders Can Make U.S. Women Feel Nearly a Decade Older

CINCINNATI--(BUSINESS WIRE)--Crow's feet, yes. Grey hair, definitely. But did you ever think your

bladder could make you feel older? Nearly 13 million American women with

sensitive bladders say their bladder leaks make them feel about nine

years older than they actually are, according to a new IPSOS survey*

from Always Discreet. Sensitive bladder is not always an age-related

issue and shouldn't be a taboo topic. This National Bladder Health

Awareness Month, Always Discreet is on a mission to educate women about

this health topic, normalize the conversation and help women feel

protected and more confident. By spreading the word that women with

sensitive bladders are not alone and that one in every three women ages

18 to 75 experiences bladder leaks, the topic becomes easier to discuss1.

"With age comes wisdom and experience, but it can also include new and

unexpected signs of growing older that can impact your body and life,"

said Barbara Hannah Grufferman, positive aging expert and author of the

best-selling book The Best of Everything After 50. "National

Bladder Health Awareness Month is a great time for women of all ages to

assess their needs and learn how to manage their sensitive bladders, so

they can live life to the fullest!"

The fact of the matter is, one in three women with sensitive bladders do

not use any protection products, but for the women who do, many find

they have an added benefit - more confidence! In fact, the new Always

Discreet survey shows that most women with sensitive bladders (72

percent) who do use bladder protection say they feel more confident

because of these products**. To help women feel no older than their

actual age and to feel more confident, Always Discreet is encouraging

them to get a free sample of their incredibly comfortable liners, pads

and underwear on during National Bladder Health

Awareness Month this November, while supplies last.

Bladder Leaks & Everyday Life

Revealing data from the new Always Discreet survey shows:

Women with sensitive bladders feel less confident than those who don't

experience leaks, in certain situations like:

Travelling long distances

Being in an unknown or unfamiliar area

Being on a date or romantic night out with a partner

A third of women with sensitive bladders (33 percent) admit they lack

the confidence to wear the clothes they want and that they tend to

wear dark colored clothing or loose clothing on their bottom half.

One in two women (50 percent) with sensitive bladders wish they were

having more sex in their life.

A quarter of women (26 percent) with sensitive bladders admit their

condition impacts their happiness.

By understanding that body changes are a natural part of being a woman

and impact many, women can make positive changes and not let bladder

leaks hold them back from activities they love.

How to Talk to a Doctor

The new Always Discreet survey shows that most women with sensitive

bladders (74 percent) have not spoken to a health professional about

experiencing leaks. For some women it can be a tough discussion, but it

is important to remember that health care professionals are there to

help. Always Discreet recommends that women keep a diary to help the

doctor uncover any patterns as women seek the care they deserve.

"By teaming up with Always Discreet, I want to ensure all women have the

confidence to talk to their health care professionals about their

bladder health, and are inspired to feel youthful and energized about

life, no matter what changes happen to their bodies, and this starts by

using the right protection," said Grufferman. "And with the right

protection, women can feel empowered to take that long trip, go on that

romantic night out, wear that fitted dress and live their best life!"

Backed by the Good Housekeeping seal of approval2 and a money

back guarantee, Always Discreet's liners, pads and underwear are

designed to offer protection and discretion, in a flattering feminine

design, that absorbs leaks and odors in seconds. Always Discreet pads

are up to 40 percent thinner than the leading brand and absorb twice as

much fluid as women may need, based on the average consumer usage of

incontinence products. The curve-hugging, disposable Taboo Sex diary Always Discreet

underwear is easy to wear and has the extra protection of Dual LeakGuard

barriers(TM) to help stop leaks where they are most likely to occur.

Always Discreet liners, pads and underwear are available in all major

supermarkets, pharmacies and mass retail locations. For additional

information about Always Discreet products or to learn more about

managing a sensitive bladder, please visit

* About the Always Discreet Survey & Methodology


has a rich heritage of supporting women through their life stages and

now offers Always Discreet, a range of incontinence liners, pads and

pants designed to light to heavy degrees of bladder sensitivity. The

Always Discreet US Survey was conducted using the IPSOS Panel that

surveyed a total of 400 American Women (aged 35 to 65 years old): one

group of 200 women who have experienced any urine loss/bladder weakness

in the past three months and one group of 200 women who had not

experienced bladder weakness. Significance testing between the two

groups was done at 90% confidence level. The survey was implemented

between the dates of September 15, 2015 through September 25, 2015.

**In the study there are 65 women with sensitive bladders who use

specific products for bladder leaks.

About Always

Always®, the world's leader in feminine protection, offers a wide range

of feminine pads, wipes and pantiliners designed to fit different body

types, period flows and preferences and offers puberty and period advice

for teens through The Always line of products includes

Always Infinity(TM), Always Ultra Thins, Always Maxis, Always Pantiliners

and Always Feminine Wipes. Always now offers a full line of incontinence

products - new Always Discreet for sensitive bladders. Please visit or for more information.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest

portfolios of trusted, quality, leadership brands, including Always®,

Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,

Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,

Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G

community includes operations in approximately 70 countries worldwide.

Please visit for

the latest news and information about P&G and its brands.

1Fem Care AI analysis - Nielsen Homescan Panel ending

March 2012 looking at Fem Care purchases in HH 50+ that have no

teenagers at home.

2Based on review by the Good Housekeeping Research


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